Arrowpoint Advisory has advised Kantar on its agreement to sell Kantar Public to Trilantic Europe

Arrowpoint Advisory, the dedicated mid-market team of Rothschild & Co in the UK, has advised Kantar on its agreement to sell its Kantar Public division to Trilantic Europe, a pan-European private equity firm.

Kantar is the world’s leading marketing data and analytics company, majority owned by Bain Capital. Under this agreement, Kantar Public, which employs over 700 people in over 20 countries, would establish itself as an independent business and become one of the largest global specialist evidence and data-led advisory businesses to government and the public realm. Trilantic Europe will partner with the management team to deliver the next phase of purpose-based growth.

Christoph Haschka, Group Director Mergers & Acquisitions at Kantar, commented: “We would like thank the Arrowpoint Advisory team. They demonstrated a deep understanding of the Kantar Public business and provided us with first-rate advice and execution capabilities from start to finish.”

Will Evans, Director at Arrowpoint Advisory, added: “It has been a pleasure working with Kantar and the Kantar Public team on this divestment that marks the start of an exciting new chapter for the business. Kantar Public represents the gold standard for first party evidence across the public realm and has developed a highly differentiated data-led advisory offering that is supporting more impactful public policy decisions on a global scale.”

Richard Fetterman, Managing Director at Arrowpoint Advisory, concluded: “We were delighted to have supported Kantar on this important transaction and to have played a role in delivering a successful outcome. With Trilantic Europe’s support, we look forward to seeing the business continue to go from strength to strength.”

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