Arrowpoint Advisory advises leading UK digital experience agency, Inviqa, on its acquisition by Havas

Arrowpoint Advisory’s TMT team has advised Inviqa – one of the UK’s leading independent digital experience agencies – on its acquisition by Havas Group in a substantial, eight-figure deal. Inviqa, which comprises more than 150 employees across eight offices, will be integrated into Havas Creative’s dedicated customer experience network, Havas CX, to significantly expand its specialism, scale, and capabilities in experience design, software engineering, technology consulting, and ecommerce.

Substantial, eight-figure deal will see the experience design, ecommerce and technology specialist integrated into the burgeoning Havas CX network.

As part of Havas CX, Inviqa will merge with Havas’ existing UK-based digital experience agency, ekino London. The combined company, which will be headquartered out of Havas’ UK Village in London’s King’s Cross, will retain the Inviqa brand and be led by Inviqa Founder Yair Spitzer.

Inviqa will complete a triumvirate of scaled, specialist CX agencies in the UK, with its digital experience prowess complementing digital and business transformation consultancy Gate One (which Arrowpoint Advisory advised throughout its acquisition by Havas in 2019, and which posted 75% growth in 2021) and customer engagement agency Havas CX helia (which increased both revenue and headcount by more than 20% in 2021).

Yair Spitzer, Founder of Inviqa, added: “We’re truly delighted to join the Havas family. The move follows a very rigorous process to find the right strategic partner to support our goals, expand our reach, and deliver even more value to our clients and their customers. We received several interesting offers but were impressed above all by the quality of Havas’ people, its entrepreneurial spirit, and the synergy across the group’s ‘Village’ model.”

“I am delighted that we chose Arrowpoint Advisory to advise us,” Spitzer continues. “They are long-term relationship advisers and I always felt Arrowpoint Advisory were literally a part of Inviqa. From the moment we started working with them, the team were just fantastic - experienced, knowledgeable, creative and very supportive, plus very responsive and always able to explain things in the simplest way. The advice they provided, and their superb negotiations skills and experience were invaluable. We’re really excited to bring together our deep expertise in digital experience and to collaborate with Havas’s specialists across other complementary disciplines.”

Daniel Domberger, Managing Director at Arrowpoint Advisory, commented: “This transaction further demonstrates the strong appeal of high-quality, digital-native agencies, representing yet another compelling credential for Arrowpoint Advisory in this space.”

Joe Barnett, Assistant Director at Arrowpoint Advisory, concluded: “Yair and the team at Inviqa have built one of the most exciting full-service, holistic digital experience agencies that we’ve come across in recent years, which was one of the last remaining independent platforms of scale across Europe. It’s been a pleasure to have helped Yair and the team at Inviqa find in Havas such an exceptional partner for the business’s ongoing growth, with clear cultural and strategic fit within Havas’ growing CX offering.”

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